Impumelelo Ephakamileyo Yevenkile yeTikTok Kwindawo Yorhwebo Lwe-E-commerce YaseVietnam
Kwinqanaba elimangalisayo, iTikTok Shop ivele njengeyona ndawo inamandla kwiqonga le-e-commerce laseVietnam, inentengiso yemihla ngemihla efikelela kwizigidi ezi-2 kwaye itsala ingqalelo yabathengi baseVietnam abachitha umyinge weyure enye ukuya kwezimbini ngosuku eqongeni.
Ngokwengxelo ye-e-commerce yekota yesithathu ka-2023 yaseVietnam, iGross Merchandise Volume (GMV) ifikelele kwi-63 trillion ye-dong yaseVietnam emangalisayo, nto leyo ephawula ukukhula okumangalisayo konyaka nonyaka kwe-54.4%. I-TikTok Shop, umdlali ophambili kolu kukhula, inegalelo elikhulu kwi-GMV iyonke ye-25 trillion ye-dong yaseVietnam, ichasene nolindelo lokwehla kwesabelo semarike kwaye yaba liqonga elinokwanda okubonakalayo kwikota yesithathu.
Ukungena ngempumelelo kweTikTok kwi-e-commerce yaseVietnam bubungqina bemarike echumayo yaseVietnam, ethe yamkela umxube okhethekileyo weqonga lokuzonwabisa nokuthenga. Ubudlelwane obuphakathi kweTikTok kunye nemarike ye-e-commerce yaseVietnam bukhuthaze ukukhula okukhawulezileyo kweli qonga.
Njengoko iTikTok Shop iqhubeka nokwenza amaza kwindawo ye-e-commerce, iphakamisa umgangatho kubadlali bemarike kwaye igxininisa utshintsho oluqhubekayo kwindlela yokuziphatha kwabathengi. Ukunyuka okungalindelekanga kweqonga kwisabelo semarike kulibeka njengempembelelo ephambili ekubumbeni ikamva lokuthenga kwi-intanethi eVietnam.
Ukujonga phambili, kulindeleke ukuba ekupheleni kuka-2023, intengiso ye-e-commerce eVietnam inokufikelela kwi-$20.5 yeebhiliyoni, nto leyo ebonisa imakethi eqinileyo neguquguqukayo enika amathuba kumashishini okusebenzisa umkhwa okhulayo wokuthengisa kwi-intanethi.
Kwimeko eguqukayo ye-e-commerce, amashishini afana ne-obd Logistics anokuhlola intsebenziswano enobuchule namaqonga afana neTikTok Shop ukuze afikelele kwimarike ekhulayo kwaye aphucule ukufikelela kwawo. Njengoko imikhwa yabathengi itshintshela kumaqonga edijithali, ukuhlanganiswa kweenkonzo ze-logistics kunye neendlela ezidumileyo ze-e-commerce kuba yinto ebalulekileyo ngakumbi kwikhonkco lokubonelela elingenamthungo nelisebenzayo.
Ixesha leposi: Disemba-26-2023